Sticky Fish

Sticky Fish is a millennial focused cannabis brand and one of the first recreational brands of its kind to hit the Massachusetts market. Significantly influenced by the East Coast cannabis culture, Sticky Fish primarily produces concentrates and cannabis edibles. The brand was conceived by Fish Advertising in 2017 to be owned and operated by the Nova Farms collective of recreational cannabis brands.

Copy

With a significant demographic of cannabis users being millennials, our branding was heavily geared towards that generation. Our intention was to make this a more ‘hip” brand, emulating common themes and styles in graffiti art. In my copy, I sought to present Sticky Fish as the honest and authentic cannabis brand that cares for its consumers more than the competition. Moreover, I wanted Sticky Fish to be the “cannabis Messiah,” the saving grace against the other, less cognizant brands.