Vision Associates is a statewide optometrists office and retailer of designer frames and sunglasses in Rhode Island. Looking to rebrand into a more hip, young company, they needed to appeal to a faster, more tech savvy demographic. To do so, I redesigned their website and conceptualized a social media campaign that focused on telling the story of an individual’s character development through their glasses. The objective was to encouraged people to post pictures to their social media profiles of them wearing glasses and tagging Vision Associates.
